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The Strategic Marketing Workshop
Go From Scattered to Strategic in 4 Hours With Clear Focus, Sharpened Messaging, and a 90-Day Marketing Direction You Can Execute
A free, live virtual workshop for women entrepreneurs who feel overwhelmed by marketing and want clarity, structure, and a clear 90-day direction—without more content, tactics, or guesswork.
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2:07
WHAT WILL YOU LEARN?
In this workshop, you’ll learn how to:
- Pinpoint exactly why your marketing feels scattered, stalls out, or never gains traction—and identify the real root cause
- Define a clear, unwavering audience so your messaging stops feeling diluted or inconsistent
- Identify the core problem your audience is already willing to pay you to solve
- Anchor your marketing decisions to long-term business direction instead of short-term pressure
- Decide what to focus on—and what to stop doing—over the next 90 days so execution finally moves forward
Plus, you’ll learn how to think about marketing as a decision system, not a content treadmill, so you can stop starting over and start building consistency that actually lasts
This is not a how-to marketing training.
And this is not about doing more.
WHAT WILL YOU DO IN THIS WORKSHOP?
During this live session, you will:
Shift from reactive to strategic thinking
Step out of “what should I post next” mode and into clear, intentional decision-making that guides every marketing move.
Clarify what actually deserves your focus
Identify which efforts are aligned with your business goals and which ones are creating unnecessary noise, overwhelm, and distraction.
Work through a proven strategic framework
Engage with the most impactful sections of a business and marketing canvas designed to surface clarity, not create busywork.
Reduce decision fatigue and overextension
Learn how to simplify your marketing by understanding what to stop doing, not just what to add.
Anchor marketing to your long-term vision
Connect your day-to-day marketing decisions to the business you’re intentionally building, not just the next short-term goal.
Leave with clear strategic priorities
Walk away knowing what matters now, what can wait, and how to move forward with confidence instead of guessing.
WHAT MAKES THIS EVENT DIFFERENT?
Step out of reactive marketing mode and into strategic thinking
Slow down the constant pressure to “keep up” and learn how to make marketing decisions from a place of intention, clarity, and leadership rather than urgency or comparison.
Work through the most critical parts of a proven business and marketing canvas
Engage with selected sections of a structured framework designed to surface insight, clarify direction, and reveal where your current strategy is breaking down without overwhelming you.
Gain clarity on what deserves your focus and what no longer does
Identify which efforts are truly aligned with your business goals and which ones are quietly draining your time, energy, and momentum without producing meaningful results.
Leave with a clear understanding of your next strategic priorities
Walk away knowing what matters most right now, what can wait, and how to move forward with confidence instead of second-guessing every decision.
This is not a webinar.
It’s a thinking experience.
Philippa Channer | Founder & CEO, Channer Consulting
Philippa helps growth-stage women entrepreneurs move from reactive marketing to CEO-level decision-making. With a background in marketing strategy and business development, she’s worked with hundreds of business owners to simplify their approach, clarify their message, and build sustainable visibility without burnout. Her work focuses on clarity, structure, and long-term growth, not quick fixes.
A QUICK REFRAME BEFORE YOU DECIDE
Your Marketing Doesn’t Need More Content. It Needs Clear Direction.
If you’ve been trying to solve confusion with more effort, more platforms, or more ideas, this workshop will help you pause, zoom out, and finally understand what actually deserves your focus.This isn’t about doing more.
It’s about making better decisions.
Frequently Asked Questions
Is this an MLM, networking pitch, or recruitment event?
No. This is not an MLM, affiliate program, or recruiting opportunity of any kind.
This workshop is a strategic marketing and decision-making session designed for women entrepreneurs who already have a business and want more clarity around their marketing direction.
There are no downlines, teams, or referral requirements involved.
Is this a sales call?
No. This is not a sales call or a short demo followed by a long pitch.
It’s a live, working session where you’ll walk through strategic concepts, reflection prompts, and decision frameworks you can apply to your business immediately.
You will leave with insight, clarity, and practical direction whether or not you choose to work with me beyond the workshop.
Why is there an application if the event is free?
The application helps ensure the experience is a good fit and allows me to understand who will be in the room.
This workshop is designed to be focused and high-level. The questions help me tailor the session to the people attending and maintain an intentional, engaged environment.
The application is not an obligation to join anything beyond the workshop itself.
Do I have to turn my camera on?
This is a live, interactive session, and participation matters. While I won’t police cameras, the experience is significantly better when attendees show up ready to engage, including using video when possible.
The goal is to create a connected, high-quality environment rather than a passive webinar.
Why is there a required feedback call after the workshop?
The feedback call is part of the experience by design.
Yes, it allows me to improve the workshop, but more importantly, it’s a coaching opportunity for you. It’s a space to reflect on what you learned, talk through how it applies to your business, and think clearly about next steps.
There’s no pressure during this call. It’s about clarity and alignment.
Do I have to join the mastermind after the workshop?
No.
Some attendees decide the mastermind is the right next step. Others don’t. The workshop stands on its own and is valuable regardless of what you choose afterward.
The goal is alignment, not pressure.
Who is this workshop best for?
This workshop is designed for women entrepreneurs who already have a business and want to think more strategically about their marketing.
If you’re looking for quick fixes, viral tactics, or done-for-you solutions, this likely won’t be the right fit.
How long is the workshop?
The workshop is approximately four hours long and is designed to be attended in full. The experience builds, and staying for the entire session matters.
Let's Do This!
This workshop is designed for women entrepreneurs who already have a business and are ready to approach marketing strategically. It is not intended for those seeking quick fixes or done-for-you solutions. This experience is designed for established women entrepreneurs who are ready to approach marketing strategically.